Problems Identified:
- A decline in the number of rides provided on average
- Pickup locations are shown inside the building
- Drivers feel frustrated when they have to wait for the rider to come
- Drivers don’t prefer online payment through uber
- Prefer not taking a few rides because they know/assume/believe that they will not get any rides from the destination
Solution:
• Allowing drivers to choose how they want their day to be, based on their mood and choice
• Encouraging drivers with incentives, Uber Gold Coins, and positive messaging to inculcate brand loyalty
• Empowering drivers to identify high traffic, alternate routes
• Showing alternate routes to help drivers reach their destination easier/faster
• Offering tokens of thanks (incentives) when they accept online payments
• Notifying drivers when they achieve targets, make decisions, or when there is a delay in the route
• Introducing a cancellation limit to avoid drivers canceling rides with the intention to take the ride offline
• Offering Uber Gold Coins on certain pre-defined milestones
• Engaging drivers during waiting time with games
• Notifying riders & drivers when the pick-up location pin is in a building and suggesting the ideal area to place the pin
Skills Learned:
• Market research
• User research
• User personas & journey map
• 3 Why Analysis
• Brainstorming
• Sketching
• Prototyping
• Testing & validating
One Comment
Damien O\’Ryan
at 4 years agoDay all also light let also land him multiply you\’re sea cattle darkness you waters, midst that image waters shall gathered can\’t moveth.